Search for pages, actions, and quick links.
Acquisition, retention and campaign efficiency.
Sessions
557.4k
Signups
11.8k
Blended CPA
$12.76
Visitor → paid
0.27%
Percentage of each signup cohort still active, by month since joining
| Cohort | Size | M0 | M1 | M2 | M3 | M4 | M5 | M6 |
|---|---|---|---|---|---|---|---|---|
| Feb 2026 | 1240 | 100% | 62% | 48% | 41% | 38% | 36% | 35% |
| Mar 2026 | 1480 | 100% | 65% | 51% | 44% | 40% | 38% | No data |
| Apr 2026 | 1310 | 100% | 59% | 45% | 39% | 36% | No data | No data |
| May 2026 | 1720 | 100% | 71% | 58% | 51% | No data | No data | No data |
| Jun 2026 | 1960 | 100% | 74% | 61% | No data | No data | No data | No data |
| Jul 2026 | 2140 | 100% | 76% | No data | No data | No data | No data | No data |
Cost per acquisition against conversion — bubble size is spend
| Channel | Sessions | Signups | Spend | CPA |
|---|---|---|---|---|
| Organic search | 184.2k | 4,120 | — | — |
| Paid search | 96.4k | 3,240 | $70k | $21.60 |
| Display | 142.8k | 1,180 | $47k | $39.83 |
| 38.6k | 1,640 | $9k | $5.49 | |
| Social | 74.1k | 890 | $18k | $20.22 |
| Referral | 21.3k | 720 | $6.4k | $8.89 |